SurveySparrow - Revamp

SurveySparrow, a leading survey tool, identified the need to enhance its user interface and features to better align with evolving industry standards and meet the increasing demands of its diverse user base.

Role & Timeline

Product Designer & Researcher

July 2021 - January 2022

Methods

User Research / User Journey Mapping / Competitive Analysis / Design Audit / Visual design / Prototyping / Testing

Research and Analysis

The research activity was planned with the following high level objectives:

Conducted in-depth interviews and surveys with existing users.
Analyzed the features and design of competing survey software products.
Established clear design objectives, including improved usability, enhanced survey creation, and robust analytics.
Conducted usability testing on prototypes to gather early feedback.
Iteratively refined design elements based on user preferences and pain points.
Identified gaps and opportunities for differentiation.

Redesigned interfaces

Design / UX Issues

Throughout the research related interactions with users, there were few recurring concerns regarding the current Site Information architecture and the interface.

Improved User Satisfaction

Inconsistencies in UX Patterns & UI

Discoverability of new features is low
Reported inconsistencies in the user interface across different devices, causing confusion and impacting the overall user experience.
The development team introduced advanced customization features, allowing users to personalize surveys with branded themes, fonts, and colors.
Cluttered and overwhelming interface, making it difficult to navigate and locate essential features during the survey creation process.
Survey creators faced difficulties in structuring surveys coherently, resulting in a convoluted survey flow that affected the overall respondent experience.

SurveySparrow old screens

Creating Seamless Survey Experiences

Through comprehensive interface redesign and flow optimization, we delivered a more intuitive platform that accelerates survey creation and improves user engagement.

Reflection & learnings

Working on the SurveySparrow revamp was a transformative experience that deepened my understanding of scalable design systems and user-centered decision-making.

I learned the importance of balancing business goals with user needs — improving usability and feature discoverability without compromising on brand identity or system constraints. Through multiple rounds of testing and iteration, I realized how small interaction changes could significantly enhance overall satisfaction and task completion rates.

This project reinforced my belief that great product design is not just about aesthetics but about crafting coherent experiences — ensuring that every click, transition, and component feels purposeful and effortless for the user.